Articles.
Practical advice, insights and updates to help you attract more customers, generate better enquiries and increase sales. Learn what's changing, what matters to your business and where to focus your efforts to achieve better results.
Whats been happening in search this month for Sept 2026
Plenty of people spent September braced for a big Google core update. It hasn't come. A spam update arrived at the last minute instead, but the more interesting changes this month weren't algorithm updates at all.
Cost per acquisition number you need to scale
You are buying customers at a price. The only question that matters is whether that price is less than what a customer is worth to you. That price has a name. It's your cost per acquisition. Here’s how it works.
A billion people a month are now searching Google with AI.
People aren't searching less because of AI. They're searching more. And the way they're searching has fundamentally changed. Just one year after launching AI Mode, Google now has over one billion monthly users running searches through its AI. Query volume has more than doubled every quarter since launch, and last quarter the total number of searches hit an all-time high.
What is Growth Marketing and how it can help your business.
If traditional marketing is about getting attention, growth marketing is about turning attention into revenue and revenue into more revenue. Here’s a deep-dive into how it works.
How to set up your Google business profile.
Your Google Business Profile is free and powerful. Here is how to set it up from scratch in under 20 minutes.
