Articles.
Practical advice, insights and updates to help you attract more customers, generate better enquiries and increase sales. Learn what's changing, what matters to your business and where to focus your efforts to achieve better results.
Cost per acquisition number you need to scale
You are buying customers at a price. The only question that matters is whether that price is less than what a customer is worth to you. That price has a name. It's your cost per acquisition. Here’s how it works.
A billion people a month are now searching Google with AI.
People aren't searching less because of AI. They're searching more. And the way they're searching has fundamentally changed. Just one year after launching AI Mode, Google now has over one billion monthly users running searches through its AI. Query volume has more than doubled every quarter since launch, and last quarter the total number of searches hit an all-time high.
What is Growth Marketing and how it can help your business.
If traditional marketing is about getting attention, growth marketing is about turning attention into revenue and revenue into more revenue. Here’s a deep-dive into how it works.
Why your website redesign won't fix your business
This isn't the article most web designers would write. But I'm not most web designers. And if you're serious about growth rather than just having something that looks nice, you need to hear this.
Why your website's not getting you leads: A deep dive into the digital sales funnel
Most business websites fail to generate leads because they're missing one or more of the three essential elements: getting found, engaging visitors, and following up effectively. Get these three pillars working together and you'll transform your website from a digital business card into a reliable source of new business.
The no-nonsense guide to Squarespace website audits
If you've been in business for any length of time, you've probably had at least three different SEO "experts" tell you that your website needs an audit. Let’s walk you through what a real, valuable website audit looks like – the kind that actually helps your business grow!
Understanding account based marketing and segmentation.
Account segmentation is the process of dividing your customers into distinct groups based on shared characteristics. This allows you to better understand and serve the unique needs of each segment. Here’s why you should try it.
How to generate leads for your small business.
As a small business owner, generating consistent leads is crucial for growth and success. In this article we’ll look at some effective strategies to help you attract new potential customers.
Why local businesses benefit from local citations.
A term that holds significant weight for small businesses is "local citations”. In this comprehensive guide, we'll delve into what local citations are, why they matter for small businesses, and provide actionable steps for managing and building a robust citation profile.
Top tactics on how to boost online visibility in your local area.
The power of local search engine optimisation (SEO) can be a game-changer for local businesses looking to make a significant impact within their community. In this article, we will delve into the world of local SEO tactics, offering actionable insights to help your business rise to the top in local searches.
Does local SEO really get results?
Learn if local SEO really gets results and how it can help your business grow
Is local seo a long term process or a one-time fix?
SEO can reap huge benefits for business websites and we uncover wether it’s a long-term process or a one-time fix.
How long search engine optimisation takes to work.
In this short article we dive into the intricacies and untangle the factors that influence the timeline for SEO success.