Articles

Ideas for growing a better business.

Straightforward thoughts on websites, search, advertising, conversion and the things I see helping or holding businesses back.

Growth, Search Ollie Limpkin Growth, Search Ollie Limpkin

Understanding search intent and why it matters

Understanding search intent is crucial for getting value from your website traffic - it's not about how many visitors you get, but whether they're actually looking to buy what you're selling. While a DIY enthusiast searching for "how to fix a leaking tap" might increase your traffic, it's the "emergency plumber near me" searches that actually generate leads.

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Growth, Search Ollie Limpkin Growth, Search Ollie Limpkin

How to setup Google Search Console

If you're running a business website but feeling frustrated about your visibility in Google search results, you're not alone. Here’s how to setup Google very own free Search Console tool where you can track, manage and maintain your presence in Google Search.

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Growth, Search Ollie Limpkin Growth, Search Ollie Limpkin

A plain-talking guide to SEO for small businesses

Chances are you're a small business owner trying to make sense of all the SEO tools and tech floating around out there. Let's have a real conversation about what actually matters for your business online. No jargon, no complicated tech talk – just straight talk about making your website work harder for you.

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Search Ollie Limpkin Search Ollie Limpkin

A useful guide on SEO metrics for small business owners.

The success of a small business online hinges on more than just an appealing website or a catchy tagline—it requires a deep understanding of SEO metrics. In this comprehensive guide, we'll explore the essential SEO metrics that small business owners should monitor.

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Search Ollie Limpkin Search Ollie Limpkin

Why local businesses benefit from local citations.

A term that holds significant weight for small businesses is "local citations”. In this comprehensive guide, we'll delve into what local citations are, why they matter for small businesses, and provide actionable steps for managing and building a robust citation profile.

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Search Ollie Limpkin Search Ollie Limpkin

Top tactics on how to boost online visibility in your local area.

The power of local search engine optimisation (SEO) can be a game-changer for local businesses looking to make a significant impact within their community. In this article, we will delve into the world of local SEO tactics, offering actionable insights to help your business rise to the top in local searches.

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Search Ollie Limpkin Search Ollie Limpkin

Technical SEO for beginners.

In this article, we will delve into the world of technical SEO, explore how it works, and provide you with a list of simple do-it-yourself (DIY) fixes to improve your website's performance.

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Search Ollie Limpkin Search Ollie Limpkin

Backlinks explained.

What exactly are backlinks and why are they so important? In this article, we will delve into the different types of backlinks and how they can significantly impact your website's SEO.

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Search Ollie Limpkin Search Ollie Limpkin

Meta tags explained.

Learn more about Meta tags, those important snippets of code that provide information about a webpage to search engines and website visitors.

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